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The latest articles for this subsite.

Who cares if designers are bored?
We see web interface design fads over the years as designers supposedly vie to garner visitor attention, but is that really what they are doing?
The reality of affiliate marketing
Affiliate marketing schemes give generous payments to influences to recommended goods and services, but who pays?
Body of knowledge
A body of knowledge is a substantive, enduring and coherent collection of information about a subject.
Structured content
There is a tendency for people to think they need to cover everything in what they write, and so try to cram in information. That may be counter-productive.
Google search is lying to you!
Google is considered the leader in search and supposedly gives more results than all the others, but they are ignoring a large part of the web.
Gender-neutral language
There is an increasing focus upon the way language still reflects millennia-old prejudices against women. Pronouns are one area where writers are having some difficulty coming to a consensus.
Pronoun usage
Pronouns save us from having to repeatedly use names or long-winded descriptions of who we are writing about or to. However, their use must take into account the usage context.
Choosing words
Words have their dictionary meanings, but that is not all that they can convey.
Researching
When writing, whether it be fiction or nonfiction, there will need to be some research to help build and flesh out the narrative.
The all-important narrative
Having a consistent and engaging narrative makes the content worth reading.
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