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Punctuation
When talking, we insert pauses of different lengths to help the listener interpret what parts of what we are saying are more closely related to each other. Punctuation provides that in writing.
Grammar
Correct use of grammar, or the ordering of words, will help ensure that the reader will correctly interpret who is doing what to whom, and what conditons apply to that.
Article heading
The best way to think of an article heading is like a headline in a newspaper billboard, which is about getting people's attention.
Pronoun usage
Pronouns save us from having to repeatedly use names or long-winded descriptions of who we are writing about or to. However, their use must take into account the usage context.
Points of view
All writing is presented from a particular point of view, and the ones chosen will largely define how engaged the reader will feel.
Branding
Branding is critical to being readily identified, as it is what people will remember about you, but not necessarily in the way that you think.
Paragraphs
Paragraphs provide a block of text centred around one step in a narrative. However, a lot about the writer and their approach to the topic can be gleaned just by looking at their shapes on a page.
Approach to the topic
How you approach the topic is dependent upon how your audience sees it in relation to their own lives.
Conversion is key
Everybody wants visitors to their site, but is that all that you really want?
Words tell the story
While a picture may be useful for gaining your site's visitors' immediate attention, words will directly engage and modify their beliefs.

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TS: art-z 3 0ID: 2014-02-15-00-00-00Now: 2021-08-04-20-04-06Powered by: Smallsite Design©Patanjali SokarisManage