Promoting your site is about projecting who you are to your target audience. Here are some things to consider about that.
- Branding is critical to being readily identified, as it is what people will remember about you, but not necessarily in the way that you think.
- Conversion is key
- Everybody wants visitors to their site, but is that all that you really want?
- SEO - useful or obsession?
- Search Engine Optimisation (SEO) is a big thing these days, but how important is it, and what are its limitations?
- Testimonials vs reviews
- Testimonials and reviews are meant to give an appraisal of services offered by a business or proprietor. This article provides some clarification of the pros and cons of testimonials and reviews, and helps you to make a more considered judgment when you read them.