Category: Marketing
Promoting your site is about projecting who you are to your target audience. Here are some things to consider about that.
- Branding
- Branding is critical to being readily identified, as it is what people will remember about you, but not necessarily in the way that you think.
- Conversion is key
- Everybody wants visitors to their site, but is that all that you really want?
- Google search is lying to you!
- Google is considered the leader in search and supposedly gives more results than all the others, but they are ignoring a large part of the web.
- SEO - useful or obsession?
- Search Engine Optimisation (SEO) is a big thing these days, but how important is it, and what are its limitations?
- Testimonials vs reviews
- Testimonials and reviews are meant to give an appraisal of services offered by a business or proprietor.