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5.Article heading

The best way to think of an article heading is like a headline in a newspaper billboard, which is about getting people's attention.

Because people are generally in a hurry these days, a heading needs to be short and sweet, so that it doesn't have to be read word-by-word, but can be simply understood, almost subconsciously. That means avoiding trying to be over-clever, but rather be succinct and clear.

When a reader comes across your article's heading, they will be looking for reassurance that they are at the right one, so it needs to be consistent with the wording of the link from which it was invoked, especially in search engine listings.

If a headline might be too long to be readily taken in, consider simplifying it, and using a byline under it to qualify it. Again, this is how newspaper billboards were laid out, by making sure that the headline was concise, and using the byline to make sure it was unambiguous.

A good test is to quickly glimpse the heading, and if you can readily take it in and make sense of it, it is OK, otherwise, simplify it. You don't want your readers getting the wrong idea because they were in a hurry.

Headings for sections, subsections and asides are also important, for the same reasons. They should be indicative to help the reader make the decision whether to read what follows.

Headings are the complement to the navigation links, since they are the target, so they need to match the link intent, but also be succinct, because the reader is not there to read just the headings.

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TS: art-a 3ID: 2018-05-13-04-00-00Now: 2020-07-16-00-34-20Powered by: Smallsite Design©Patanjali SokarisManage