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Branding

Branding is critical to being readily identified, as it is what people will remember about you, but not necessarily in the way that you think.

When people see a banner, they may read it the first time, but then they feel like they know it, so will only basically remember it as a picture. It is that picture that they will recognise as being yours when they see it elsewhere. They will most likely not remember the text on it at all.

That means branding is not a means of conveying information, but reminding people of your identity. Therefore, including lots of information, such as website addresses, tags or a myriad keywords will not only be ignored, but is also likely to 'fuzzy' up their memory of the picture.

Put information where people will remember it, because it is where they expect to find it, such as contact information on a contact page, with a clear link to it.

As a picture, your branding needs to be the same, even if it appears in different formats. You will have a banner on your website, as well as on your social media sites. Your branding in that banner will need to be distinctly the same across all of them, even if the shape of the banner is different. That means the headline and any byline or picture in your branding needs to be in the same spatial layout to each other.

Thus, branding needs to be as simple as possible, just so the picture remains clear. However, it also needs to remain the same for a long time, so no elements of it should be such that they would date quickly, and that means years in branding terms.

Therefore, if using extra words or images other than your name, make sure they are high-level, and so will not change as your business or technology changes. Typically, words or distictive images that are aspirational or represent your core sentiments are likely to work best.

If using images, make sure they are distinctive, like a trademark, or a picture of you. However, a picture of yourself needs to be making eye contact with the camera, or be in a pose that really represents you or what you are offering. Note that a pose can be stereotyping so may be useful for a book cover, but not necessarilly for personal branding that may cut across several endeavours.

Of course, colours are very important, as they can have a primordial emotional connnection to your audience, and so influence how they see and judge you. Particular combinations convey certain feelings, but rules cannot just be simply applied to be successful. There might be some trial and error required to get to those that sit just right, but if you start out simple, you may find that you will not have to go beyond that.

Your brand will be your enduring ambassador, so make it work for you by spending enough time and money to make it the best you can. That also means paying someone to do those parts that you really don't have the skills nor desire to do.

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TS: art-a 3ID: 2019-08-15-02-10-33Now: 2020-07-15-23-23-32Powered by: Smallsite Design©Patanjali SokarisManage