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1.Writing an article

As you become more experienced at writing, you will develop an approach that consistently works for you. This article provides a starting approach that you can modify as you learn.

Note that these articles are presented for those who are trying to be factual and honest in their communications with their audience. The emphasis is on trying to be consistent and reasoned in the narrative.

Conversely, creating writing is about 'messing with' their readers' heads, challenging them, and otherwise being disruptive, just because the intent is to envelop them in the writer's make-believe world. That is, the reader is meant to suspend their disbelief and go along for the ride.

However, many articles will equality apply to fiction and non-fiction, as the process of building a believable narrative is the same.

The main part of the approach is to work backwards from what the reader needs, so that what to include can be definitively decided based solely upon that. Working forward typically picks up too much 'just in case it can be used' baggage information, and increases the risk of being distracted from the goal.

The basic steps for this work-backwards writing approach are:

  1. 1.Identify who your target audience is.
  2. 2.Decide what knowledge, skills, understanding or emotional stance you want your readers to have at the end.
  3. 3.Decide upon the heading for your article.
  4. 4.Write an introduction that encapsulates what the article is about.
  5. 5.Decide what blocks of information will support reaching the desired reader end state, favouring depth over coverage.
  6. 6.Approach each block in the same way.
  7. 7.Re-read after a couple of days to ensure it still makes sense.
  8. 8.Edit as necessary.
  9. 9.Periodically revisit to make sure the content is still relevant.

If you are writing for your site's home page, then the focus is on the site as a whole. It is not a focussed article, so treat it as a showcase for your site. Be liberal with your links to what your site has to offer.

A lot of attention is on pictures and videos these days, but do not underestimate the use of words. While a picture may be useful for gaining your site's visitors' immediate attention, words will directly engage and modify their beliefs.

For more about the power of words, read Words tell the story.

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TS: art-a 3ID: 2018-05-13-01-00-00Now: 2020-07-15-23-44-13Powered by: Smallsite Design©Patanjali SokarisManage