Latest articles: Support
The latest articles for this subsite.
- The all-important narrative
- Having a consistent and engaging narrative makes the content worth reading.
- Reader end state
- A reader of one of our articles will be expecting it to fulfil them in some way. We can manage their expectations and how they feel about it.
- The reality of affiliate marketing
- Affiliate marketing schemes give generous payments to influences to recommended goods and services, but who pays?
- Google search is lying to you!
- Google is considered the leader in search and supposedly gives more results than all the others, but they are ignoring a large part of the web.
- SEO - useful or obsession?
- Search Engine Optimisation (SEO) is a big thing these days, but how important is it, and what are its limitations?
- Introductions
- An introduction sets the tone and expectation for what follows, and the reader will use it to decide whether to continue reading.
- Who cares if designers are bored?
- We see web interface design fads over the years as designers supposedly vie to garner visitor attention, but is that really what they are doing?
- Body of knowledge
- A body of knowledge is a substantive, enduring and coherent collection of information about a subject.
- Beware of metaphors and analogies
- Common devices used in explanations are metaphors and analogies because they have some level of equivalence to the topic, but they have limitations.
- Structured content
- There is a tendency for people to think they need to cover everything in what they write, and so try to cram in information. That may be counter-productive.